Clik here to view.
Optimizing User Experience with eCommerce Product Videos – Part 2
Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video...
View ArticleClik here to view.
Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video...
There are so many amazing things that you can do with online video once you have the video assets. We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at...
View ArticleClik here to view.
“How-To” Product Videos – Tips for Every E-Commerce Business
How-To product videos are one of the most under-utilized features that every e-commerce site should have. Many brands and retailers should be doing a lot more of them for real financial gain as well...
View ArticleClik here to view.
Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos
In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world...
View ArticleClik here to view.
9 ways to repurpose your video content
Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets. Although your finished videos might be doing a...
View ArticleClik here to view.
“How-to” Videos, Done Right
“How-to” videos are a staple of any successful e-commerce video program. They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees....
View Article
